NEXT STAGE

 

NEXT STAGE
PAST JUDGES
Quotes 
2018 JURY
 
 
"It’s true. Everything has been done before. So, as a creative, it’s your job to find that one idea that has only been done once, but done prior to 1 B.C. - Jimmy Smith, Chairman/Chief Creative Officer, Amusement Park, Los Angeles
 

 
"Street corners are more interesting than streets. That's where you get more perspective and where cool types usually hang around. The corner of Adland and Entertainment is one of the most exciting places in every country right now. The A-List Awards is a celebration of that." 
- André (Dede) Laurentino, Global Executive Director - Ogilvy, London
 

 
"I grew up in an age, where mainstream advertising often WAS entertainment. So for me the two industries are naturally intertwined. Unfortunately today this is not always the case. Much of what we see around us every day is boring and predictable, so we have a responsibility to seek out and celebrate the ideas and work that inspires and delights, in whatever shape or form it comes in".  - Chris Kyme, CEO & Creative Director Kymechow, Hong Kong 
 

  
"Great entertainment x brand collaborations not only connect with audiences at a far deeper level than traditional advertising - but they also have the potential to impact culture. That, for me, is what lies at the heart of The A-List Hollywood Awards." - Patrick Mulford, CEO – theAudience, Los Angeles 
  

 
"The worlds of entertainment and advertising are blending more than ever, providing the opportunity to utilize new platforms, new influencers and new ways of marketing. However, with this evolution comes the challenge for brands to evolve without losing their most important currency - their brand soul and identity." - Renato Fernandez, CCO, TBWA\Chiat\Day, Los Angeles
 

 
"I strongly believe that the advertising industry now, more than ever needs to be more about entertainment. It is an honour to judge The A-List Awards which is all about just that." - Anna Qvennerstedt, Copywriter, Senior Partner, Chairman of the Board Forsman & Bodenfors, Stockholm
 

 
Rupert Maconick, Founder / Executive Producer, Saville Prods, Los Angeles  
 
Al Moseley, Global President / Chief Creative Officer, 180LA 
  
Scott Donaton, Chief Content Officer, DigitasLBi, Los Angeles
 
Fred Raillard, Co-Founder, Creative CEO, CCO, FRED & FARID, Shanghai
 
Ricardo John, Chief Creative Officer,  JWT Worldwide, São Paulo
 
Chris Graves, Chief Creative Officer, Team One, Los Angeles
 
Justin Tindall, Group Chief Creative Officer, M&C Saatchi, London
 

 
2017 JURY
  

"The harsh truth is: good content and stories are shared because audiences find them interesting, not because they belong to a brand. And probably, the brands' biggest challenge in the present days is how to captivate and get the attention and the time of today's dispersive audiences.

Brands that generalize don't talk to everyone.  Generalization has become disposable in advertising and in any form of content and entertainment today, giving space to what spells the difference, to what is peculiar, types and genres. But brands need to do that responsibly and with consistency. This can't be done only to generate controversy but through relevant and humanistic stories in forms of fiction, science fiction, animation  or documentary - they must be original and authentic narratives, with human values, based on truth and made for real people.

Brands must address the truth with honesty, with amplitude and depth because this is what really matters to people, taking over the moral duty to represent the company and to transform the culture." 
Patrícia Weiss | Strategic Consultant for Branded Entertainment / EP | ASAS.br.com | Sao Paulo 
 

 
"A person who loves entertaining people is always being loved by them, and brand is the same. The A-List Award is the hottest award show that reminds you a principle of connecting people with brand."  ~ Atsushi Ishiwata | Senior Creative Director | Havas Worldwide | Tokyo 
 

"It really doesn't matter any longer if it's branded entertainment or entertainment,  what matters is if it's a great story."  ~ Dominic Sandifer | President | Greenlight Media & Marketing | Los Angeles 


 
 “As audience viewing platforms and viewing options continue to evolve, the nexus between advertising and entertainment has become one of the most exciting and valuable areas of brand communication. The A-List recognizes this and awards the best work in this space from around the world.”  ~ Justin Drape | CCO & Co-Founder | The Monkeys | Sydney
 

 
"Somewhere along the line, Madison Avenue and Hollywood had a big old baby. And to everyone’s surprise it wasn’t nearly as ugly as we would have thought. In fact, this big strange baby can be downright magical. I’m glad we have a show to properly celebrate its place in our culture."  ~ Will McGinness | Partner, Executive Creative Director |  Venables Bell & Partners | San Francisco 
 

 
“The human connection has never been more important. And that’s the type of work The A-List Hollywood Awards brings to the forefront and celebrates — it’s the work that you simply cannot ignore.”  
Debbi Vandeven | Chief Creative Officer | VML | Kansas City 
 

 
“The proliferation of ad blockers is just one of many indicators that people have never been less accepting of uninvited and intrusive marketing messages. So now more than ever, it’s not what brands say, it’s what they do that matters. Leave it to the traditional shows to celebrate the Sayers; The A-List exists to celebrate the Doers.”  ~ Omid Farhang | Chief Creative Officer | Momentum Worldwide | New York 
 
 
Jen Dennis | Executive Producer | Branded Content and VR | RSA Films | Los Angeles 
 
Robert Donnell | CEO & Founder | Brand Arc | Los Angeles 
 
Tom Meyer | President | The Marketing Arm / Davie Brown Entertainment | Los Angeles 
 
Marc Wesseling | Founder/Director | UltraSuperNew | Tokyo
  
Alexander Schill | Global Chief Creative Officer | Serviceplan Group | Hamburg
 
Karin Onsager-Birch | Chief Creative Officer | FCB Global | San Francisco 
 
Erik Holmdahl | Global Partner/Creative Director | TBWA\London
 
Alex Yenni | Co-Founder, Managing Director | LoveChild Studio | Santa Monica 
 
 

 
2016 JURY
 
 
"Powerful brands play a meaningful role in peoples life. The quality and value of branded entertainment and brand experience makes the difference. And this is what The A-List Hollywood Awards celebrate.“
 
Elke Klinkhammer | Chief Creative Officer | McCann Worldgroup Germany | Frankfurt 
 

 
“Unbranded branded entertainment” is the future of marketing, and brands risk losing relevance if they do not create premium, destination content. The A-List Hollywood Awards are blazing a trail by celebrating this important shift in a unique and exciting way." 
 
Kelly Mullen | Vice President of Branded Entertainment | Ketchum | New York 
 

 
Philippe Meunier | Chief Creative Officer & Co-Founder | Sid Lee | Montreal
 

 
     "While many of the great advertising award shows have embraced the brand work being done at the intersection of marketing and entertainment, the A-List Hollywood Awards were born to celebrate this work.” 
     
    Chair - Jae Goodman | Co-CCO & Co-Head of CAA Marketing | Creative Artists Agency | Los Angeles
     

     
     "In advertising and marketing, one thing has stayed the same for decades: telling entertaining stories is what it’s about. But today the possibilities and channels are endless. The A-List Hollywood Award therefore is a perfect fit for our times."
     
    Stefan Kolle | Founder & Chief Creative Officer | Kolle Rebbe | Hamburg 
     

     
     “Awards shows have two purposes: to reward the remarkable, but even more importantly to show the way forward for our industry. So I'm hoping that we not only get to award some great pieces, but also select a body of work that inspires agencies and clients alike with the possibilities that branded entertainment brings.”
     
    John Mescall | Executive Creative Director | McCann | Melbourne
     
     
    "Today, we are only limited by our imagination, but our imagination knows no boundaries. This show provokes and celebrates just that." 
     
    Tham Khai Meng | Worldwide Chief Creative Officer | Ogilvy & Mather | New York 
     

     
    "It says A-List. It says Hollywood. It says awards. All I have to do is decide what I'm going to wear." 
     
    Gerry Moira | Chairman & Director of Creativity | Havas Worldwide | London
     

     
    "We're not in the information age, we're in the entertainment age. Brands that get that will win.” 
     
    William Gelner | CCO & Managing Partner | 180LA | Los Angeles
     

     
    "The A-List Hollywood Awards sit at today’s critical intersection of entertainment and commerce. Bringing those two worlds together with class is an art form. I’m excited to celebrate the best." 
     
    Jay Benjamin | Chief Creative Officer | Leo Burnett | New York
     
     
    “It's about time branded entertainment- one of the fastest-growing marketing practices - got the creative recognition it deserves.” 
     
    Rob Donnell | Founder & President | Brand Arc | Los Angeles
     

     
     "I'm honored to be on the jury for the 2014 A-List Hollywood Awards! I can't wait to celebrate the best of the best in advertising and entertainment."
     
    Mark J. Marraccini | Head of Development | Kids at Play | Los Angeles
     
     
    There are so many great creative pieces being done that bring advertising, marketing and entertainment together. Wonderful thought that leads to some truly remarkable, entertaining work. The A-List Hollywood Awards allows us to take a step back and celebrate this great work around us, and give accolades to those who have inspired us all to be better creative artists.
     
    Brien Holman | ECD / Partner | Royale | Los Angeles
     
     
    "The best marketing content doesn't interrupt consumers. Rather, it becomes that which they're most interested in. The marriage of advertising and entertainment is the very embodiment of that principle." 
     
    Greg Braun | Executive Creative Director | Innocean | Huntington Beach
     

     
     "Our industry already dabbed with entertainment way back in the day, somewhere along the way it lost that focus.  Now we have plenty of reasons to celebrate this resurgence, and I really look forward to being part of an award show that has entertainment at it's core. "
     
    Jaime Mandelbaum | Chief Creative Officer | Y&R | Prague
     

     
     "The A-List Hollywood Awards stand out as a unique way to celebrate the brands that have learned how to entertain us."
     
    Neil Robinson | Founding Partner | Zeus Jones | San Francisco
     

     
     "We should be striving for the day all advertising is considered valuable because it's entertaining. Any show that keeps us on that course is bloody exciting indeed. Count me in."
     
    Paul Nagy | Executive Creative Director | Clemenger BBDO | Sydney
     

     
     "There is branded entertainment and there are brands that entertain, I'll be looking for the latter." 
     
    Pelle Sjoenell | Executive Creative Director | BBH | Los Angeles 
     

     
      “Thanks to YouTube and SNSs, nowadays there are no borders between advertising and entertainment. The A-List Hollywood Awards reflect the times we live in. Can’t wait to see what is purely fun!”
     
    Masako Okamura | Creative Director | Dentsu | Tokyo
     


     "Finally advertisers start to realise that content is king. The A-List Hollywood Awards will will make them also realise that great content is entertainment."
     
    Willem Van Den Hoof | Founder & CCO | Make Lemonade | Brussels
     

     
    "We used to say Branded Entertainment is the future of advertising. It's actually the present. The A-List Hollywood Awards is what every International ad show should be doing: celebrating brands who have demonstrated the ability to entertain and engage their consumers; and, as a result, totally reinvent their brand with its consumers."
     
    Fred Levron | ECD/CD Digital & Branded Content | Ogilvy & Mather | Paris
     

     
    "Folks don't wanna be sold to, they want to be entertained. No matter what screen they view it on, the stuff they choose to spend time with has to be good, and only the most entertaining stuff will win. The A-List Hollywood Awards will be a great chance to see who is doing it best."
     
    Conway Williamson | CCO | Erwin Penland | New York  
     

      
     
    2013 JURY
      
    Doug Scott | Ogilvy Entertainment | New York
     

     
     
    Scott Donaton | Ensemble | New York
     

     
     
    Mike Wiese | JWT | New York
     

     
     
    Fredrik Carlström | C&CO | New York
     

     
     
    Francesca Silvestri | Freestyle Productions | Los Angeles
     

     
     
    Eric Johnson | DDB | Chicago
     

     
     
    Jared Hoffman | Generate | Los Angeles
     

     
     
    Todd Hunter | Creative Artists Agency | Los Angeles
     

     
     
    Dana Garman Jacobsen | superstudio | Los Angeles
     

     
     
    Chantal Rickards | MEC | London
     

     
     
    Sirena Liu | Filmworks China Entertainment Marketing | Beijing
     

     
     
    2012 JURY
     
    Rob Donnell | Brand Arc | Los Angeles
     

     
     
    Laura Caraccioli | Electus | New York
     

     
     
    Ned McNeilage | Creative Artists Agency | Los Angeles
     

     
     
    Ruchi Sharma | Lowe | Thailand
     

     
     
    Juliet Seniff | Funny or Die | Los Angeles
     
     
     
     
     
    The A-List Awards
    GOLD WINNER MOVING IMAGE
     
     
    THE 2019 JURY
     
    Per Pedersen,
    Grey, New York
     

     
    Madonna Badger
    Badger & Winters, New York
     

     
    Bianca Guimaraes
    BBDO, New York
     

     
    Spencer Dodd
    Sweetshop, London
     

    Ronnie Caltabiano 
    Area 23, New York
     

     
    Tyler Hampton 
    Venables Bell & Partners, San Francisco
     

     
    Tanya LeSieur 
    MTZHF, San Francisco 
     

     
    Federico García 
    Huge, New York
     

     
    Tyler DeAngelo
    StrawberryFrog, New York
     

     
     Patrícia Weiss
    AASA.BR Sao Paulo 
     

      
    Pedro Burneiko 
    Alma BBDO, Sao Paulo
     

     
    Max Schoengen
    Serviceplan, Hamburg 
     

     
    Fabian Königer
    thjnk, Hamburg 
     

     
    Felix Fenz 
    Grabarz & Partner, Hamburg
     

     
     Awoo Lai
    BBDO/Proximity Shanghai