WHAT THE JUDGES ARE SAYING
“The proliferation of ad blockers is just one of many indicators that people have never been less accepting of uninvited and intrusive marketing messages. So now more than ever, it’s not what brands say, it’s what they do that matters. Leave it to the traditional shows to celebrate the Sayers; The A-List exists to celebrate the Doers.” ~ Omid Farhang | Chief Creative Officer | Momentum Worldwide | New York
I can’t think of a better place for an awards show that honors the most entertaining and effective advertising campaigns than in Hollywood. Our advertising community has an appetite for great storytelling that’s entertaining, which is oftentimes so elusive but when it comes together is truly inspired. The A-List’s identity is rooted in what makes advertising special. ~ Brian Latt | Executive Producer / Partner | m ss ng p eces | Los Angeles
"In a world where data-driven marketing is gaining greater importance, engagement and innovation matter more than ever. The A-List celebrates brands and agencies that strive to make impressions through creativity. ~ Anne-Marie Schaffer | President | PHD West | Los Angeles
“The human connection has never been more important. And that’s the type of work The A-List Hollywood Awards brings to the forefront and celebrates — it’s the work that you simply cannot ignore.”
~ Debbi Vandeven | Chief Creative Officer | VML | Kansas City
"No other award show is a movement on the rise like the A-List. It rewards courageous, brave and intelligent CMOs, clients, agencies and brands that are making it happen." ~ Scott Goodson | Founder & Chief Executive Officer | StrawberryFrog | New York
"Exceptional storytelling will make or break the world of advertising. The A-List Hollywood Awards highlights this paradigm and brings to light new ways to translate the disruption of everyday technologies - from our smartphones to our tablets to our desk - into innovative branded entertainment that matters." ~ Oliver Fuselier | Managing Partner, Live Action | Tool of North America | Santa Monica
"Somewhere along the line, Madison Avenue and Hollywood had a big old baby. And to everyone’s surprise it wasn’t nearly as ugly as we would have thought. In fact, this big strange baby can be downright magical. I’m glad we have a show to properly celebrate its place in our culture." ~ Will McGinness | Partner, Executive Creative Director | Venables Bell & Partners | San Francisco
“As audience viewing platforms and viewing options continue to evolve, the nexus between advertising and entertainment has become one of the most exciting and valuable areas of brand communication. The A-List recognizes this and awards the best work in this space from around the world.” ~ Justin Drape | CCO & Co-Founder | The Monkeys | Sydney
“Storytelling is still the most effective way to convince people. See the switch on all digital platforms, where video contact is ruling now a days. That’s why we all need to embrace the power of storytelling.” ~ Ivo Roefs | Co-CEO | DDB & Tribal Worldwide | Amsterdam
“Our ability to reach consumers on new platforms and with new formats continues to evolve rapidly. The intersection of advertising and entertainment has never been more relevant for us to break through the clutter. The A-List celebrates the agencies and campaigns that are doing so in the most exceptional manner.” ~ Greg Castronuovo | President | OMD West | Los Angeles
"If advertising is the ugly sibling to Hollywood, then the A-List Awards are the much-needed makeover, showing the magic that happens when the two come together." ~ Kurt Mills | Writer | Goodby Silverstein & Partners | San Francisco
"Advertising inhabits the same channels as entertainment, out of respect for our combined audiences it should be held to the same standards. The A-List Awards is uniquely positioned to recognize the work and teams that live up to the bar set by Hollywood. ~ Sam Bergen | Executive Creative Director | VICE Media | Los Angeles
"Our story-telling creative business moves in many ways, and to be part of an award show that focuses on the intersection between advertising and entertainment across all platforms, is A-Lists stamp for being what it is, a global celebration of what really matters in advertisings future." ~ Alex Mehedff | Managing Partner | Hungry Man | Brazil
"The line between entertainment and advertising has never been more blurred. It’s exciting to be judging work that recognizes that trend. Kudos to the A-List awards for being one of the award shows that truly gets it." ~ Philip Khosid | Partner & Chief Creative Officer | Battery | Los Angeles
"It really doesn't matter any longer if it's branded entertainment or entertainment, what matters is if it's a great story." ~ Dominic Sandifer | President | Greenlight Media & Marketing | Los Angeles
"A person who loves entertaining people is always being loved by them, and brand is the same. The A-List Award is the hottest award show that reminds you a principle of connecting people with brand." ~ Atsushi Ishiwata | Senior Creative Director | Havas Worldwide | Tokyo
"Good to see a show set up to celebrate how what we do really has to truly connect, and even drive culture." ~ Nils Andersson | President & Chief Creative Officer | TBWA\China
"There are only a few awards genuinely stand up to its name. A-List is a true A-List when a client and creative community considers it as one." ~ Pops KV Sridhar | Founder & Chief Creative Officer | Hyper Collective | Mumbai
"Today’s brands communications in advertising its all about entertaining your audiences, The A-List Award spot on the needs and celebrate the best in moving image advertising." ~ Norman Tan | Chief Creative Officer | J. Walter Thompson | Shanghai
We should definitely celebrate when advertising acts more like Hollywood, and we should morn when it goes the other way around. ~ Chris Beresford-Hill | Executive Creative Director, EVP | BBDO | New York
"Creativity’s focus today needs to be on earning genuine interest & emotions, through whatever format – now is a great time to reward the fusion of big ideas, craft, and story telling." ~ David Gompel | Chief Operating Officer | Publicis Communications | China
“As someone who’s always tried to do a little writing, directing and film making on the side, it’s great to see an award show that breaks down the walls and brings it all together with advertising and marketing. There’s never been more creative possibilities." ~ Ned Crowley | Chief Creative Officer | mcgarrybowen | Chicago
"For years, the perceived connection between brands and entertainment was confined to product placement that was anything but creative. To have an award show that celebrates the creativity that’s a result of the evolution and advancement made in the marriage of art and commerce is much needed and perfectly embodied by the A-List Hollywood Awards.” ~ Ali Brown | Vice President / Executive Producer | PRETTYBIRD | Los Angeles
"The intersection between advertising and entertainment has been the basis of the media world from the beginning of television. Some talk the talk, this show will celebrate those who walk the walk."
~ Dan Levinson | President | Moxie Pictures | New York
“Having worked extensively in both film and advertising, I appreciate that The A-List Awards recognize the creativity and entertainment aspects of advertising as much as they recognize technical execution. The best advertising is not only visually beautiful but also tells an engaging story—something unique that speaks to savvy, creative audiences.” ~ Rob Hodgson | Creative Director | MPC | Los Angeles
“The A-List Hollywood Awards recognizes work that blurs the line between advertising and entertainment. The job of a creative is to find that intersection and make people feel something, and these awards honor those who are uniquely excellent in drawing out emotion through storytelling.” ~ Jay Russell | Chief Creative Officer | GSD&M | Austin
"If there’s something that is catching audiences eyes it is content and entertainment. Brands must now star this conversation with people. And the A-List goes straight to that point, honoring the best of creativity in the fields of big ideas, combined to a class-a craft, all surrounded in a blasting storytelling." ~ Daniel da Hora | Chief Creative Officer | DH,LO Brazil
"The harsh truth is: good content and stories are shared because audiences find them interesting, not because they belong to a brand. And probably, the brands' biggest challenge in the present days is how to captivate and get the attention and the time of today's dispersive audiences.
Brands that generalize don't talk to everyone. Generalization has become disposable in advertising and in any form of content and entertainment today, giving space to what spells the difference, to what is peculiar, types and genres. But brands need to do that responsibly and with consistency. This can't be done only to generate controversy but through relevant and humanistic stories in forms of fiction, science fiction, animation or documentary - they must be original and authentic narratives, with human values, based on truth and made for real people.
Brands must address the truth with honesty, with amplitude and depth because this is what really matters to people, taking over the moral duty to represent the company and to transform the culture."
~ Patrícia Weiss | Strategic Consultant for Branded Entertainment / EP | ASAS.br.com | Sao Paulo
The A-List Hollywood Awards is the first creative competition of its kind in Hollywood, honoring excellence and innovation intersecting between advertising and entertainment across all platforms.